Yes, this is a freebie page.

We both know how these usually work.

You hand over your email address. You end up in an email sequence that slowly tries to convince you to buy something and all you got in return was something a bit naff.

I'm not going to pretend you won't be joining my mailing list or that I won't occasionally tell you about ways you can work with me. The difference is what you get in return.

My free guide to go beyond your I help statement and start capturing your why-you messaging.

Yes, it's a PDF - but it's a good one, and it'll make you look at your messaging differently.

You have an I help statement. You probably worked on it. It tells people who you help and what you help them do.

And it's still not quite landing the way you want it to.

That's not because you've got it wrong. It's because the I help statement was never designed to do what you're asking it to do.

It clarifies what you offer. It doesn't capture why someone should choose you specifically, over everyone else who does something similar.

When someone is deciding whether to work with you, they're not choosing a category. They're choosing a person. A way of thinking. A perspective that resonates with how they see their own situation.

Without that, you're competing on what you do. And everyone in your industry does something similar.