Its Not You, Its Me(ssaging)
A free online session for people ready to be recognised for what makes their work different.
📅 Thursday 12th February
🕒 2pm GMT (60 minutes)
📍 Zoom - link sent after registration
🎥 Replay available
You’re not unclear.
You’re just spread too thin.
And once you decide what really matters, everything gets easier.
You’re brilliant at what you do - but it still feels like people don’t fully see it.
You’re creating content.
You’re sharing thoughtful ideas.
You’re showing up consistently.
And yet…
People don’t quite get what you do.
Your content makes sense post by post, but not together.
You keep explaining different parts of your work, hoping it will finally click.
You’re not trying to be vague.
You’re trying to help people see the depth of your work.
But without a clear core message holding everything together, what people experience is fragments – not a clear picture.
They might like individual posts.
They might even engage.
But when they don’t understand what you stand for, they don’t see the value clearly enough to buy.
You’re brilliant at what you do - but it still feels like people don’t fully see it.
This usually isn’t a confidence or consistency problem.
And it’s not about writing badly.
It’s a messaging problem – just not in the way it’s usually talked about.
Most messaging advice focuses on what to say next: hooks, formats, content ideas.
But what actually makes the difference is the message underneath –
the belief or perspective that shapes everything you say.
Without that, even good content ends up selling a generic idea of coaching or support, rather than the specific, nuanced work that only you do.
That’s why things can look “fine” on the surface…
and still not convert.
It’s Not You, It’s Me(ssaging) is designed to help you step back and see what’s really going on.
This isn’t about formulas, hooks, or what to post next week.
It’s about getting clear on the one thing you want to be known for –
and letting that guide everything else you say.
You won’t be talked at or dictated to.
You won’t leave with homework.
You’ll leave clearer, lighter, and more confident about what actually deserves your energy.
“I knew this would be a different perspective – and it really was.” - Masterclass attendee
“I’ve had so many requests for information since I’ve switched up my messaging and it made making content so much easier!” - Previous client
This session is for you if:
you know you have something different to say, but it isn’t coming through clearly yet
you want people to understand the depth and value of your work without you over-explaining
you want to be known for something specific, not just 'what you do'
This probably isn’t for you if:
you want hacks, templates or step-by-step content plans
you want someone to tell you exactly what to say
you aren't open to thinking a little differently about messaging
This is about clarity, not shortcuts.
You can be posting online daily and still feel like people don’t really see or understand you.
Despite what you might have heard, posting more isn’t always the answer.
Often, the real shift comes from saying less.
Because communicating something nuanced becomes almost impossible
when you’re trying to say too much at once.
Before running my own business, I worked as a coach within a national charity and regularly did live media interviews, including with the BBC and Sky News.
In those environments, you don’t control the questions, the timing, or the direction of the conversation.
The only way to communicate well is to be absolutely clear on the core message you want people to leave with.
No matter what I was asked or how the conversation shifted, I could respond in a way that brought that message to the surface.
That skill turned out to be just as valuable in business.
Once you’re clear on your core message:
you respond confidently without over-explaining
people understand the value of your work more quickly
you stop diluting your thinking and start being recognised for what matters
📅 Thursday 12th February
🕒 2pm GMT (60 minutes)
📍 Zoom - link sent after registration
🎥 Replay available
Save your spot if you’re tired of explaining everything and ready to decide what actually matters…
Is this session right for me if I already have good content and engagement?
Yes – this session is designed for people whose content is already thoughtful, but isn’t translating into clear understanding or consistent enquiries. If individual posts perform well, but people still struggle to explain what you do or why your work is different, this will be especially relevant.
Will I leave with something concrete, or is this more reflective?
This session is reflective, but it’s not vague. You won’t leave with a to-do list or templates. You’ll leave with clearer thinking about what your core message is and what deserves your focus, that tends to remove a lot of second-guessing straight away.
Do I need to attend live to benefit?
I'd always encourage you to attend live if you can - it’s the best way to get the most out of the session, including the chance to ask questions and reflect in real time. However, if you’re not able to join live, a replay will be sent afterwards so you can watch and take it in at your own pace.
