Co-Copywriting: Collaborative Copywriting

Where You're part of every decision

The bit nobody talks about

Handing your words over to someone else can feel surprisingly vulnerable.

You hand them over.

Then anxiously wait to see if they've been able to capture you and your voice.

When it arrives, you open the document hoping it's what you wanted.

And if it's close but not quite right, you're left:

- spending time going back and forth through feedback trying to explain something you can't quite put into words

- people-pleasing your way through the process because it feels awkward to say it's not right

- or publishing something you don't fully love because you can't articulate what's missing

Co-Copywriting removes that entirely.

It's a collaborative 90-minute session where we work on your words together, live, in real time, so you're part of every decision. Rather than disappearing for weeks and coming back with a finished document, you can see the thinking, the strategy, and the refinement happening as we go.

You're in the room for every decision. Every change happens with you, not around you.

Same day. No waiting. No wondering if it still sounds like you.

If you're feeling like...

You've outgrown the copy and content currently representing your business
Your website sounds technically correct but emotionally flat and isnt converting how you hoped
You worked with a copywriter before and the result didn't feel like you
You know your business deeply but struggle to put it into words

...it's probably because the personality that comes naturally when you're talking to someone hasn't made its way into your copy yet.

Maybe because you've edited yourself trying to sound "professional," been sanded down by AI, or become too close to your own business to see what actually makes you different.

Good copy should feel like only you could have written it not because you're performing personality online, but because your voice, perspective, and lived experience are the things that help the right people recognise themselves in your work.

That's exactly what we'll work on together. Copy that helps people understand not just what you do but who you are, how you think, and why your work feels different.

"I knew something wasn't working, it wasn't converting, but I couldn't figure out why. Your feedback made it really clear what was going on and what needed to change."

Pick your focus for the 90 minutes

Homepage Focus
Your homepage's job is to make someone feel like they've landed in exactly the right place. We'll look at whether it's doing that, and then look at the customer journey from there, so the whole thing is actually guiding people toward you rather than just sitting there looking nice.

About Page Focus

Your About page isn't really about you, it's about making the right people feel like they've found their person. We'll look at whether yours is doing that, and then make sure it's connecting forward into your offers naturally, so reading it feels like the beginning of something rather than a dead end.

Lead Magnet Focus
We'll make sure your freebie feels connected to your paid work so it's building trust rather than doing its own thing in a corner somewhere. Then we'll make sure the sign-up page and the email sequence that follows are genuinely bringing people closer in, not just delivering a download and going quiet.

Sales Page Focus
If your sales page feels a bit flat, a bit everyone-else, or just not quite like you we'll fix that by digging into the stories, the specifics, and the perspective that make your offer genuinely different so that it stops sounding like a list of deliverables and sounds like the solution they've been looking for.

Social Media Focus
We'll go through your content together and work out where your message is getting a bit lost and where the personality that comes naturally when you're talking to someone hasn't quite made it into the posts. Then we'll bring your stories and unique perspective into your posts so that you your content naturally links with your offers.

Why this works

I'm really good at spotting the things you've accidentally overlooked because they feel too obvious, too small, or "not important enough." The stories you casually mention. The phrases you use naturally.

The tiny details that reveal how you actually work, because those are often the exact things your right-fit clients connect with most.

I'm especially good at spotting:
- the language you use when you stop trying to "market"
- the stories hiding inside everyday experiences
- the small details that make your approach feel different

and the gaps between what you do and what your audience actually understands about you.

This is a working session, I'm not taking your copy away to polish privately afterwards - we're shaping it together in real time. That means you need to be willing to think out loud, explore ideas, and stay in the process with me.

You know your business. I know what to look for. Together, we can work quickly.

The goal isn't just "better copy." It's copy that you believe in because it finally feels like it matches the person behind the business.

The kind where:
- your website and social media sound like you do in real life
- people see what makes you different because they can actually feel your perspective in the words
- your messaging connects with the clients you actually want to attract so they see your value

Because when your personality, perspective, and lived experience actually make it onto the page?

People don't just understand what you do. They understand why they'd choose you.

"Working with Megan was like a Mary Poppins moment. First, it took so much pressure off my chest knowing we'd look at my website together. Megan listens carefully and has a magic way of finding the right words at the speed of light. Our work session would have cost me hours of work on my own, while it was so fast once together."

Payment

Do I need to have everything ready beforehand?

Definitely not. Bring whatever you have, a live page, a half-finished draft, voice notes, a messy Google Doc. Even "I know this isn't working but I can't explain why" is a completely normal place to start.

How do I choose what to focus on?

Before the session, you'll choose one core focus area so we can use the time strategically and go deep quickly. A good place to start is asking yourself: what piece of copy would make the biggest difference to my business if it felt clearer, more personal, or more connected?
You don't need everything figured out perfectly before we start. You just need to know where you want us to focus.

Is 90 minutes actually enough?

For one focused asset - yes. The session works because we're not starting from zero and we're not working in isolation. You know your business, I know what to look for so together, we can work quickly.

What's the difference between this and done-for-you copywriting?

Co-Copywriting means we shape it together live. Every decision explained, every change collaborative and every word grounded in the way you naturally communicate. Co-Copywriting works best when you already have an offer and existing copy to refine, strengthen, or rewrite together in real time.

Done-for-you copywriting means I take a full brief and write the copy for you. If you'd rather hand everything over and step away entirely, my done-for-you copywriting services are probably a better fit, those start at £1k.

P.S. If you've skipped straight to the bottom: Co-Copywriting is a 90-minute live session where we open your copy together and make it stronger while you're there. Your voice. Your perspective. Your stories. On the page where they belong.